The three time frames provide an elegant way of forcing us to get some distance on our decisions. Consider a conversation we had with a woman named Annie, who was agonizing about her relationship with Karl. They’d been dating for nine months, and Annie said, “He is a wonderful person and in most ways exactly what I am looking for in a lifelong mate.”She worried, though, that they weren’t moving forward in their relationship. Annie, at 36, wanted to have kids and didn’t feel she had an unlimited amount of time to cultivate her relationship with Karl, who was 45. After nine months, she still hadn’t met Karl’s adopted daughter (from his ﬁrst marriage), and neither person had told the other, “I love you.”
Karl’s divorce had been horrendous, leaving him gun shy about another serious relationship. After the divorce, he’d resolved to keep his daughter separate from his dating life. Annie empathized with him, but it hurt her to have a critical part of his life ruled off-limits to her.
When we talked to Annie, she was about to take her ﬁrst extended vacation with Karl, a road trip up Highway 1 from Los Angeles to Portland. She wondered whether she should “take the next step” during the trip. She knew that Karl was slow to make decisions. (“He’s been talking about getting a smartphone for like three years.”) Should she be the ﬁrst to say, “I love you”?
We asked Annie to try the 10/10/10 framework. Imagine that you resolve right now to tell him, this weekend, that you love him. How would you feel about that decision 10 minutes from now? “I think I’d be nervous but proud of myself for taking the risk and putting myself out there.”
How would you feel about it 10 months from now? “I don’t think I’ll regret this. I don’t. I mean, obviously, I really would like this to work. I think he’s great. Nothing ventured, nothing gained, right?”
How about 10 years from now? Annie said that, regardless of how he’d reacted, it probably wouldn’t matter very much after a decade. By then they’d either be happily together or she would be in a happy relationship with someone else.
Annie should take the initiative. She’d be proud of herself for doing it, and she doesn’t think she’d regret it, even if the relationship ultimately didn’t work out. But without consciously doing the 10/10/10 analysis, it didn’t feel like an easy decision. Those short-term emotions—nervousness, fear, and the dread of a negative response—were a distraction and a deterrent.
We followed up with Annie a few months later to see what had happened on the road trip, and she e-mailed the following:
“I did say “I love you” ﬁrst. I am deﬁnitely trying to change the situation and feel less in limbo about things… Karl hasn’t yet said he loves me too, but he’s making progress overall (in terms of getting closer to me, being vulnerable, etc.), and I do believe that he loves me and just needs a bit more time to get over his fear of saying it back. I’m glad that I took the risk and won’t regret it even if things don’t ultimately work out with Karl. I’d say it’s about 80/20 odds right now that Karl and I will stay together past the end of this summer.”
10/10/10 helps to level the emotional playing ﬁeld. What we’re feeling now is intense and sharp, while the future feels fuzzier. That discrepancy gives the present too much power, because our present emotions are always in the spotlight. 10/10/10 forces us to shift our spotlights, asking us to imagine a moment 10 months into the future with the same “freshness” that we feel in the present.
That shift can help us to keep our short-term emotions in perspective. It’s not that we should ignore our short-term emotions; often they are telling us something useful about what we want in a situation. But we should not let them be the boss of us.
Of course, we don’t check our emotions at the door of the office; the same emotion rebalancing is necessary at work. If you’ve been avoiding a difficult conversation with a coworker, then you’re letting short-term emotion rule you. If you commit to have the conversation, then 10 minutes from now you’ll probably be anxious, but 10 months from now, won’t you be glad you did it? Relieved? Proud?
If you’ve been chasing a hotshot job candidate, 10 minutes after you decide to extend an offer, you might feel nothing but excitement; 10 months from now, though, will you regret the pay package you’re offering her if it makes other employees feel less appreciated? And 10 years from now, will today’s hotshot have been ﬂexible enough to change with your business?
To be clear, short-term emotion isn’t always the enemy. (In the face of an injustice, it may be appropriate to act on outrage.) Conducting a 10/10/10 analysis doesn’t presuppose that the long-term perspective is the right one. It simply ensures that short-term emotion isn’t the only voice at the table.
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