This blog post is from our Guest Author: Brandon Gaille
Here it is:
If you’re creating and sending out marketing emails, and you’re not getting much in the way of a positive response, your first instinct might be to give up the concept.
Don’t. Resist this temptation.
The problem isn’t necessarily that creating and sending out marketing emails is a waste of time. The problem has more to do with the possibility that your marketing emails are perhaps not being crafted and sent out into the world as effectively as they could be.
It’s well worth brushing up on the particulars of creating a strong marketing email. Over sixty-six percent of consumers ages fifteen and up made a purchase due to a marketing email. This figure alone should make it clear to you that along with social media marketing and other possibilities, email marketing remains viable.
Remember: Over ninety percent of consumers are still checking their email, at least once a day.
When putting together a marketing email that’s going to win people over, keep the following list in mind:
1. Start with a strong subject line. You want something that’s going to grab someone’s attention, and force them to click on the email itself. Words like “alert” and “weekly” are worth considering, and you want to make sure you create a subject line that identifies yourself, is extremely useful, and has been crafted to be extremely specific.
2. If you plan to send out several emails over a prolonged period of time, you’ll certainly want to avoid repetition.
3. More on subject lines: A call to action that is put into the form of a question might not be a bad idea. Words like “free” are also worth keeping in mind, as well.
4. When it comes to the body, you want to clearly communicate your ideas, use bullet points to make information easy to grasp and absorb, and utilize images to drive your message home.
5. Personalized content is never a bad idea. Try to create material that includes the name, location, and company of the person or persons the email is directed towards.
6. Your call to action (CTA) is extremely important. Try to emphasize a single CTA for your readers to work on. Have a button/link with your CTA. Urgency and friendliness need to go hand in hand, as well. Finally, put your CTA at the top of the email.
7. And finally, make sure your content can reach out to mobile users. They’re not going anywhere anytime soon.
Mr. Gaille is the CEO of the internet marketing company ByReputation.com, which specializes in SEO, SEM/PPC, social media, and reputation management. Brandon is a serial entrepreneur that has founded five multi-million dollar companies. He is widely known as one of the top marketing minds in the United States.