This blog post is from our Guest Author: Brandon Gaille
Here it is:
There are many reasons to want to increase blog viewership. You can be using the blog to talk about your experiences and way of life. Or, the blog may be a gateway for your business to communicate with you customers, maintaining a more personal and involved touch. Regardless, increasing the number of people who look at your blog can only lead to positive results. So, how can you get people who may be interested to subscribe to your blog? How can you bring the Internet to you? Lets take a look at a few ways you can increase your blog followers.
Most often seen when you log onto the homepage of a website, the Opt-In form is a brief form that comes up the first time someone new clicks on a website. This little window does a lot. First, it welcomes the person to the website or blog. Second, it has a place for people to put contact information if they are curious about learning more. By having an opt-in form on your homepage, you can drive people to subscribe by constantly reminding them. In addition, if you happen to own a store, offer a discount to individuals willing to sign up right there. The more people who sign up, the greater the number of people looking at your blog.
Known popularly as the way to end a sales pitch, the call to action is the perfect way to get people to sign up for your blog. The call to action often uses powerful questions, asking why a person does not take the next step in finally signing up. It reminds them of what they have to gain by spending only a few moments to sign up.
When trying various methods to draw more people to your blog, remember to keep it short, simple, and sweet. Have as few fields as possible for people to sign up. 3 or fewer fields have been shown to draw in more than 60% more people then forms with 6+. In addition, keep your descriptions and about you to a minimum on the materials you use to draw people in. Develop a brief message about you, and watch as people see what all the fuss is about. Though gaining blog followers is not an exact science, using some of these suggestions and your own personal experience, you are bound to increase your followers. Until then, good luck.
About Brandon Gaille
Mr. Gaille is the CEO of the internet marketing company ByReputation.com, which specializes in SEO, SEM/PPC, social media, and reputation management. Brandon is a serial entrepreneur that has founded five multi-million dollar companies. He is widely known as one of the top marketing minds in the United States.