Here at the Coaching Blog- one of the world’s leading blogs on the subject of Leadership and Coaching we quite often post articles by leading authors and authorities- today we are delighted to post an article from Brandon Gaille.
Business blogging is creating a lot of buzz and one way that you can approach marketing. However, it is important to keep track of where you stack up and how you compare to some of the top business bloggers. Evaluating your own business blogging against the best is the only way to determine how far you need to go. Here are a few of the key takeaways from this infographic.
1) Post Creation
The one thing that you need to take a close look at is the amount of time that you spend crafting and creating posts. The top business bloggers spend considerable time creating posts. This means that they make post creation a priority and always focus on the quality of the content that they create. This is a strategy that top business bloggers use that could also be beneficial to you, Spending more time creating the content for your blog is one of the best things that you can do.
It is also important to look at when the top business bloggers are actually working. More than ever before, blogging is being done during typical work hours. This is something that is a lot different than the past. It might be time to join in on this trend and blog during typical work hours like many of the top business bloggers.
3) Promoting Blog
You need for online users to see your blog in order for it to have a marketing impact. One of the biggest trends with business blogging involves the use of promoting your blog through social media sites. Social media sites are incredibly popular and allow you to connect directly with customers. It can be beneficial to use a social media site like Facebook or Twitter as a way to promote your blog. This is the strategy that the top business bloggers take and it seems to be working effectively.
4) Images and Audio
Other forms of media are now being included in blog posts. This means that the content within your blog should no longer be just text alone. Many of the top business bloggers are choosing to also add audio and images to their blog. This is a trend that is only growing in popularity and something that you can benefit from trying out.
If you want to be able to make your business blog stand out, these are the top ways that you can mimic the best business blogs.