InstaSize
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Here at the-Coaching Blog-run by Gerard O’Donovan, our aim is to constantly bring value to those seeking to improve their lives. Therefore we have a policy of publishing articles and materials by guest authors whom we value and appreciate. Today’s guest author is Mikey Blanco, Instasize Outreach Specialist.
The “pivot to video” that shook up content creators a couple of years ago still reigns supreme today. In fact, the average person still watches 1.5 hours of online videos every single day.
It didn’t take long for this shift to online videos to hit Facebook. Nowadays, people are watching record-amounts of videos on this social media giant. Engagement is the name of the game and no other medium drives users to action than videos.
What’s the best way to post videos on Facebook?
It can be intimidating to create marketing videos for your brand. Here’s a quick tip, don’t waste time on elements that are tricky to pull off and might not even be effective on Facebook.
There’s a way to easily create videos that will also look great on Facebook. There’s no need for CGI, professional actors, or even a production crew. Just check out these next few steps!
Keep the video short. Something around 60 to 90 seconds should be enough to hold a viewer’s attention while delivering your message. People watching videos on Facebook are likely on the go and have no time for anything above 2 minutes.
Don’t bother adding sound. Make your visuals stand out. Your audience might not be in the best place to listen to a voice over and dialogue. Important details are best shown via text in the video.
Also, upload videos in 16:9 wide aspect ratio for the most ideal results.
Experiment with Facebook Live. It’s a great way to engage with your followers and give them a sneak peek behind the scenes. Get the best results by planning the broadcast when most of your audience is online.
There’s no need for fancy editing software to create videos for Facebook to boost sales. All you need is your smartphone and a Facebook video editor like InstaSize. This tool gives you powerful editing features that you can learn instantly.
Steps to edit Facebook videos on Instasize
Step 1: Tap “+” icon and select video. You will then be directed to the camera roll. Scroll and select the clip that you want to edit.
Step 2: Now in the editor, you can resize or reposition the clip anywhere by pinching or expanding the video clip using two fingers. If you don’t want to resize or reposition anything, tap the yellow icon at the lower left side of the screen.
Now you want to make sure your video is the right dimensions for Facebook. Tap the crop icon and select the resolution of the video that you want.
Step 3: You can improve your video by tapping the adjust icon and pull up settings that you can edit. Play around with the different features like exposure, contrast, brightness, shadows, and highlights.
You can also tweak sharpness, saturation, tint, and warmth. Give your videos a dramatic flair by adding a vignette or creating a grainy film quality.
Step 4: Select a filter. Choose the one that conveys the style and tone that you’re going for. InstaSize has many filters that are totally free to use. You can get access to even more when you subscribe for a premium membership!
You can jazz up any kind of video with text. InstaSize has a new feature called Text Styles, a preset typography set that you can use on your videos.
Choose the font and layout you want, type in the text, and hit shuffle to see available variations. Tap the square icon to add a background to your video, you can choose from InstaSize’s pattern library. Or, if you want, you can also use a different video or photo as the background.
Step 5: Click done and tap the share button to save the video to your camera roll. Open the Facebook app then upload the video you just created using the Facebook video editor!
Smartphone videography is quickly becoming the tool of choice for many content creators. Tools like InstaSize make it possible to grow audiences with quality and engaging videos—all from a smartphone screen!
At InstaSize, our mission is to enable people to realize their creative potential and expand their online influence. We provide the tools, technology and community that make content creation and brand building accessible to everyone—from first-time photo editors and amateur photographers to full-time bloggers.
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