How to Use Twitter Hashtags to Market Your Business

Here at the-Coaching Chronicle-run by Gerard O’Donovan, our aim is to constantly bring value to those seeking to improve their lives. Therefore we have a policy of publishing articles and materials by guest authors whom we value and appreciate. Today’s guest author is from: Brandon Gaille

The Pound Sign Reinvented

It used to be merely called the “pound sign” before the digital era. That symbol that was short for the word “number” has a whole new meaning nowadays. It was elevated to special status by social media giant Twitter and it is now among the most powerful tools of the digital age, especially for small businesses. A recent study by the Huffington Post tapped various sources of experts to come up with a list of advice on how to use hash tags to your advantage.
Longer Reach

Reach lots of relevant people in a hurry with has tags. A has tag at the start of a message can allow the message to update a whole group of people in real time. It can also be sued to create an instant link to a social media topic for a whole group of people.
Characterize Your Content

A has tag is used before a key word or phrase on Twitter. The hash tag helps categorize specific tweets they are easy to find in a search. But be forewarned, has tags won’t appear in a private search. You can also use hash tags in a message to have similar categorizing effects as with key words or shorter phrases.
Placement of Hashtags

You can put the hash tags at the beginning, middle or end of a message. But be sure not to use more than three has tags per message no matter how long it is because it will be seen as spam and you’ll be blowing everything you’ve just tried to accomplish. Bad recognition might work for celebrities who are looking for press tie, but bad publicity does nothing of brands except make them hated by everyone, and bad brands don’t sell.
Place on Signage

Hash tags also count for physical signs on buildings and on the street. Passersby can instantly look you up and connect to the positive feedback from Twitter that will help make them your newest customers and attract them to sales and promotions you have going on. That’s what most people are looking for when they are viewing brands on Twitter verses other social media.
Keep it Short and Sweet

Make it easy, and also be responsible. These are two truths for branding that will never change no matter what media you’re using. You want to keep it short and sweet and that’s what makes things spread on Twitter. Build your brand with a single has tag followed by the brand name and an acronym that signifies what your business does.

Credit Source:

About Brandon Gaille

CEO of the internet marketing company, which specializes in SEO, social media, reputation management, video production, and web design. Brandon is a serial entrepreneur that has founded five multi-million dollar companies. He is widely known as one of the top marketing minds in the United States.


  • Dana Davis
    September 10, 2014 at 12:48 am

    This was very useful because I always see the #hashtag but I never really understood the true purpose or power. I was even using it when I was selling online and not even realizing how I was using it! I would normally place it at the end of my message because that is where I normally saw everyone else place it. Just goes to show that you must research and learn! I could have used a good coach 🙂
    The layout of this article is excellent. Really love the image. I pinned it to my Pinterest account to keep it handy in case I need a refresher course down the road. Thank you!

  • Chris C.
    September 19, 2014 at 12:51 am

    I’m afraid I haven’t been using hashtags to their full potential until reading this post! As someone who searches the Twitter hashtags daily in order to read what the community is posting about the various topics I’m interested in, I’m surprised that I don’t use them more often, because they really are a great promotional tool. And I just have to mention that this infographic is not only full of necessary information, but is wonderfully designed as well!

  • Bennie B.
    September 19, 2014 at 1:13 am

    I am not a big twitter user so this is valuable information for me. I never really understood the hashtag but after reading this it makes a lot more sense to me. Never knew how much it could impact my business.

  • Reggie
    September 20, 2014 at 4:55 am

    When I first saw hashtags arrive on the scene I remember thinking “Why are all these people mashing their words together and putting pund signs behind them? This must be one of those annoying fads.” The they just became funny. But I never thought they’d be useful. Thanks for proving me wrong! I really love the infographic, by the way! It makes things very clear.

  • Britanica
    September 21, 2014 at 7:37 pm

    This is a helpful article for anyone who aims to use Twitter as a key marketing source to get the word out about their business. I have discovered so many small businesses thanks to Twitter, who now, are BOOMING! They obviously did it the right way. Thanks for sharing this. They will come in handy for me as well as so many others!

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