One of the most powerful tools in a marketer’s arsenal, video is becoming the #1 way to generate conversions.
Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer’s attention longer than people will spend on a text or image is great, and its ability to appeal to multiple sense is super compelling.
If video isn’t a part of your content marketing strategy already, it soon will be if you want to remain competitive.
It’s not just a great medium for viral cat videos, either.
After viewing a video, 64% of viewers are more likely to make an online purchase. Not convinced? Including video on a landing page can increase conversion by 80%; real estate listings that include a video receive 403% more inquiries than those without.
Video is a powerful motivator.
Online video has literally exploded during the last 5 years, with YouTube reporting that mobile video increases by 100% every year. Every minute, 300 hours of video are uploaded to the site. Within another year, video will account for 70% of all Internet traffic, according to recent studies.
Smart marketers are jumping all over the opportunity. In fact, 65% of American marketers plan to increase their mobile ad budgets to include video and 96% of B2B organisations are using video in their marketing campaigns, with 73% of them reporting positive results to their ROI.
From the user’s standpoint, 90% of people reported that product videos helped them make a decision to purchase. People love to share, and when they see a compelling, content rich video, 92% of them share it with friends. In other words, they do the work for you!
The most popular form of online content is comedy. Enjoyment of video ads increases purchase intent by 97% and brand association by 139%. A majority of executives report they’d rather watch video than read text.
These are just a few of the insights shared in a comprehensive infographic compiled recently by Hyperfine Media.
The question isn’t whether video will start video content marketing; the question is when, because without video, you will quickly fall behind your competitors.
Have a look at these and other amazing stats about video in the infographic below:
Larry Kim is the Founder of WordStream. You can connect with him on Twitter, Facebook, LinkedIn and Instagram.